+400% Increase in Qualified Leads
A growing Dallas-based healthcare staffing network needed a partner who could rebuild their brand from the ground up, overhaul their digital infrastructure, and drive a high-volume pipeline of qualified healthcare professionals.
About Caregivers HHS
Caregivers HHS is a Dallas, TX-based healthcare staffing and patient services organization providing skilled nursing, therapy, and home care solutions to patients and healthcare facilities across the Dallas-Fort Worth region.
With a growing network of sister companies spanning hospice care, B2B medical supplies, and direct patient supplies, Caregivers HHS required a unified brand presence that reflected their clinical excellence and could scale alongside their expanding portfolio.
The Challenge
When Caregivers HHS approached Ekko Media Inc., their brand and digital presence were falling short of the standard set by their actual service quality. Their website failed to convert professional interest into job applications, and their outdated visual identity failed to instill the confidence needed to attract high-caliber nurses, therapists, and healthcare administrators.
Before any marketing could drive traffic, the fundamental problem had to be solved first: a brand that didn’t look or feel trustworthy to a discerning healthcare professional audience. Ekko Media identified this ‘leaky bucket’ early and designed a ground-up solution spanning identity, infrastructure, and outreach.
“We couldn’t attract the talent we needed because our brand didn’t look the part. Ekko Media changed that completely.”
STRENGTH IN NUMBERS
Business Impact
Increase in qualified leads — from minimal inquiries to a pipeline requiring additional intake staff
Total brands built and launched across the Caregivers HHS ecosystem
Ongoing strategic partnership and full-service marketing engagement
Esteemed Digital Marketing Solutions
Ekko Media Inc. executed a three-phase transformation for Caregivers HHS. Phase one focused entirely on a full visual identity rebuild — new logo, brand guide, color system, business cards, and physical marketing materials. Phase two rebuilt their website from scratch, adding custom career portals, insurance verification modules, and seamless navigation linking their four sister companies.
Phase three launched a LinkedIn-led social media strategy that positioned Caregivers HHS as a trusted authority in DFW healthcare staffing. By creating authority-building content and managing end-to-end lead funnels, Ekko Media turned LinkedIn into their primary professional acquisition channel — delivering a volume of leads that required the client to expand their intake team.
“They didn’t just give us a new look — they gave us a new engine. The rebranding was the spark, but the LinkedIn strategy was the fuel.”
- 3 Sister brands built and integrated (Hospice Care, B2B Medical, B2C Patient Supplies)
- LinkedIn — Primary professional acquisition channel for DFW healthcare recruitment
- Dallas, TX — Full DFW market coverage with localized content and targeting strategy
