+103% Average Revenue Growth
A Scandinavian footwear brand with strong sustainability credentials had untapped paid social potential. Ekko Media audited their campaigns, rebuilt the strategy from the ground up, and delivered their two highest-revenue months on record.
About Swedish Hasbeens
Swedish Hasbeens is a Swedish footwear brand renowned for its handcrafted clogs and shoes inspired by 1970s fashion. With a strong commitment to sustainability — using vegetable-tanned leather and natural rubber — the brand serves a global audience of fashion-conscious consumers who value craftsmanship, vintage aesthetics, and environmental responsibility.
Their e-commerce business spans multiple international markets, with significant volume across Europe and North America. When they engaged Ekko Media Inc., they had strong brand equity but underperforming paid social campaigns holding back their digital revenue growth.
The challenge
When Swedish Hasbeens engaged Ekko Media Inc., their paid social campaigns were underperforming due to fundamental gaps in campaign architecture and audience segmentation. Ad spend was being deployed without a structured funnel — prospecting, retargeting, and retention audiences were poorly differentiated — resulting in an elevated cost-per-purchase and inconsistent ROAS.
Ekko Media conducted a full audit of the existing campaign setup, identified the structural gaps, and presented a phased rebuild plan. The goal was to scale spend efficiently while simultaneously improving ROAS — a combination that requires precision targeting, strong creative, and a disciplined funnel structure.
“Professional and easy to work with. They helped us with our Facebook/Instagram ads and their strategies increased our sales! — Karin Kugelberg, CEO”
Services Used:
STRENGTH IN NUMBERS
Business impact
Average revenue growth across peak campaign months (May–June)
Improvement in ROAS — from 3.70 to 4.50 — while scaling spend
Average increase in purchase volume across peak months
Esteemed Digital Marketing Solutions
Ekko Media rebuilt Swedish Hasbeens’ paid social campaigns on Meta (Facebook and Instagram) from the ground up. We implemented a structured full-funnel approach with clearly defined prospecting, retargeting, and retention layers — each with tailored creative and bidding strategies appropriate to that stage of the funnel.
The results were decisive. In May 2023, we grew purchase volume from 447 to 835 — an 86% increase — while tripling ad spend yet keeping Cost Per Purchase well below their 2021 baseline. In June 2023, revenue grew 115% year-over-year while ROAS simultaneously improved from 3.70 to 4.50, proving that scale and efficiency are not mutually exclusive when the campaign architecture is built correctly.
These became Swedish Hasbeens’ two strongest revenue months on record.
“Professional and easy to work with. They helped us with our Facebook/Instagram ads and their strategies increased our sales! — Karin Kugelberg, CEO”
- 4.50 — Peak ROAS achieved (improved from a starting point of 3.70)
- +123% — June purchase volume growth (from 278 to 621 purchases month-over-month)
- +86% — May purchase volume growth (from 447 to 835 purchases month-over-month)
